PATIL, Rahul Jagannath.
Integrated Advertising and Supply Chain Plans for an Innovative Product under Uncertainty.
<strong>International Journal of Business Administration and Management Research</strong>, [S.l.], v. 1, n. 3, p. 1-3, dec. 2015.
ISSN 2412-4346.
Available at: &lt;<a href="https://mail.researchplusjournal.com/index.php/IJBAMR/article/view/110" target="_new">https://mail.researchplusjournal.com/index.php/IJBAMR/article/view/110</a>&gt;. Date accessed: 28 sep. 2026.